In the central entrance hall, a large-scale volumetric sculpture rises to dominate the space and welcome all visitors. The sculpture symbolizes the fusion of human talent, creativity, mechanics, and engineering, transforming them into pure art and introducing a strong humanistic dimension to the building from the very beginning of the visitor’s journey. The world of Volvo is the Physical representation of how important is this brand for the modern history of Swedish people. Every single detail in this building has been extremely curated. The architectural design work began around 2019 when Henning Larsen undertook the project, and the experience centre was completed and opened to the public in April 2024. In the main entrance hall.

The experience at Milan Design Week was one of the most intense and inspiring collaborations we have undertaken, representing a rare convergence of branding, art, and technology. With full creative freedom and unwavering support, the installation demonstrated how the resources and vision behind a major global brand can enable artistic outcomes that would otherwise be nearly impossible to achieve. Although the work existed for only one week as part of the exhibition “Opposites United”, those who experienced it were able to witness a level of spatial, perceptual, and technological integration that is rarely attainable without such alignment between artistic vision and institutional support.