USER
Environment
Soul
Exhibition mode
Location
Date
In the central entrance hall, a large-scale volumetric sculpture rises to dominate the space and welcome all visitors. The sculpture symbolizes the fusion of human talent, creativity, mechanics, and engineering, transforming them into pure art and introducing a strong humanistic dimension to the building from the very beginning of the visitor’s journey. The world of Volvo is the Physical representation of how important is this brand for the modern history of Swedish people. Every single detail in this building has been extremely curated. The architectural design work began around 2019 when Henning Larsen undertook the project, and the experience centre was completed and opened to the public in April 2024. In the main entrance hall.
Content
Soul
Content type
Environment
Soul
The origin of any mechanical movement (including cars) is rooted in the human perception of motion—a reflection of nature and of ourselves. Machines cannot be conceived without this understanding of human movement and natural flows, and this is precisely what the sculpture expresses through its content. From the very beginning, Volvo expressed the intention for the entrance hall sculpture to primarily represent the humanization of technology. In this sense, the content was focused on volumetric, human, and aesthetic figures, where movement and synchronization are the central elements.
Software
Mind
Software engines
A semi-generative content distribution system was developed, allowing different narrative clips to flow organically throughout the day. The robustness of the software and its synchronization with the varying states and moments of the space proved to be a key factor in the overall system design.
Hardware
Body
model
size / voxels
CANVAS
The execution of this project was especially demanding in terms of the required precision and cleanliness. In a completely new building, where virtually no imperfections were visible, every detail became critically important, leaving no room for error or defect. It carried the intense sensation of inhabiting a brand-new building as one of its first occupants, along with the great pride and honor of becoming a permanent part of it.
The true value of this project lies in the honor of being selected to contribute to such a meaningful space. By choosing the LEDPulse Dragon over conventional visual systems, the brand recognized its high aesthetic value while placing a strong responsibility on us: the installation had to function flawlessly over many years. Since April 2024, the sculpture has operated impeccably, proving that technical reliability is as essential as its artistic presence.
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