
A brightful sculpture of 324.000 independent lights suspended 5 meters above the floor.


The content kept the equilibrium in between elegant branding and artistic curation. A selection of volumetric art was curated by the creative team of EY and the LedPulse collective. Volumetric expressions of the impossible, Gigantic holograms of the Liberty statue and multidimensional brand expressions shared space in the digital sculpture installed in JW Marriott. Visible from every angle.

The content adaptation consisted in a process that involved Cinema4D as 3D creation tool and PROME3 as the DMF render engine. All the playlist was programmed in Resolume in an organic and generative way during the 5 days of the exhibition.