USER
Environment
Soul
Exhibition mode
Location
Date
Flying from the city of the light, the Dragon landed at the major business and luxury hub of Western Asia. Dubai.
Content
Soul
Content type
Environment
Soul
The installation was a key visual element of IDÔLE perfume's worldwide launching campaign.
The content was based on the TV advertising spot made for the launch in which a model appears riding on a horse through the streets of New York. This scene was recreated in a volumetric environment. Additionally, abstractions of the perfume bottle were used, representing its geometric structure.
Software
Mind
Software engines
Integrations
DMF production
The software used to create the content consisted of a combination of 3D creation programs, including Blender, Cinema4D, and 3D studio max. Editing and post-production were done with Premier. The final rendering and volumetric post-production were done in one of the first versions of Prome3.
