Volumetric sculpture at Google HQ

USER

Google Cloud

Environment

Brand

Soul

A cloud of light

Exhibition mode

Permanent Installation

Location

Sunnyvale
America

Date

August 16, 2021

Content

Soul

Content type

Narrative

Environment

Brand

Soul

A cloud of light

The google cloud building receives a daily flux of the most important personalities of the computing world. It is an understated, elegant yet playful setting; a vision of the ideal future we can work towards.

In the central hall stands this elegant sculpture that reflects the innovative spirit of the brand. The volumetric forms are transformed into the aesthetic matrix of voxels, reminding us of the human capacity to transform reality.

Just as nature transforms a cloud into water, snow, or solid ice. Likewise, we learned that a dream, a cloud, can become something solid and tremendously real.

Software

Mind

Software engines

Prome3
TouchDesigner
Unreal

Integrations

Touchscreen Interaction

Generative content

A generative content has been designed within the concept of "digital sculpture". The volumes are entirely produced in TouchDesigner, taking advantage of the program's capabilities to produce mutating three-dimensional content according to variable parameters. Being a fixed installation, gradually, the incorporation of DATA is expected to make the mutation of the content more sophisticated and make it more sensitive to the real-time transformation of the information.

SIMON game

As part of the creative proposal, we explored gamifying possibilities at our Shenzhen Laboratory. We turned Google's logo into an interactive SIMON 80's game integrating it given the color coordination between the mythical game and the Google logo. An exploration of vintage concepts, linked to the edges of current technology. As an artistic piece, it is a way of representing the historical journey of digital technology, its ramifications, and the way it has been and continues to be assimilated by the public.

Hardware

Body

model
DRAGON O

size / voxels

5 Modules - 30,000 Voxels - 3.75m²

Integrator

Downstream
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