A Modular Automotive Show

USER

SEAT

Environment

Live Experiences
Brand
Hybrid

Soul

Perceiving the Music within

Exhibition mode

Temporary Installation

Location

Berlin
Europe

Date

November 28, 2019

A multidimensional transformative performance with SEAT, an automotive brand recognized for its affiliation and support for art and innovation.

Content

Soul

Content type

Immersive

Environment

Live Experiences
Brand
Hybrid

Soul

Perceiving the Music within

This has been one of the most complete and exciting experiences to date. The creative freedom granted by the brand has allowed us to explore the limits of the format both in its physical form and in its live interaction capabilities.

The concept of a “Split System” was experimented for the first time. A configuration in which two or more separate but fully synchronized installations are used to transmit images that flow between the different sections of the system. In a single event, we went through stages of artistic installation, interactive branding, and live show, transforming not only the content of the installation but also the physical structure itself.

All this in one night. The effort was rewarded with a dedicated public that enjoyed a multifaceted spectacle during a surreal night.

Software

Mind

Software engines

Prome3
Resolume
Cinema 4D
Unity

PERCEPTION SYSTEMS

Akai

Integrations

Sound & Music Interactivity

Modularity

During a single night, the Dragon underwent three physical transformations: Fixed art installation, an interactive volumetric screen, and the main stage element during a DJ / VJ session.

Intro

Forming a corridor made up of the two structures, the installation was programmed as a lighting element, producing a changing atmosphere over three hours. During this time, all 96,000 voxels were activated in unison with a calculated pulse and using only the color red. The programming was done in Resolume.

Interactive / Branding

In the second part of the experience, the structures were unified so that the attendees could interact directly with the installation through their body movements. In the intermissions, branding material previously designed in Cinema 4D was projected. The interaction was entirely programmed in Unity.

DJ SET

At the end of the event, a DJ / VJ set was transmitted entirely in real-time. Synchronized BPN functions were programmed as well as a volumetric multilayer system adaptable to Resolume. The different volumetric objects or scenes were transferred in a "layer" system, which allowed the coexistence of several volumetric objects and their mixing. A system was also implemented to respect the empty space between the structures, creating a sense of unity.

Hardware

Body

model
DRAGON O

size / voxels

16 Modules - 96,000 Voxels - 12m²

Integrator

Paraddax
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