
Riyadh Parade. An exciting live show for the Middle East’s largest-ever entertainment event


A monumental structure in the form of a Mayan pyramid moved slowly through the streets of Riyadh. The Dragon sat at the top, a 3-square meter cube illuminating the night sky and projecting fantasy volumetric holograms that were surrounded by "flying men" juggling and defying gravity.
Thousands of people were around to contemplate the spectacle. The power of creating alternative fantasies is what we are all about. The parade was pure entertainment and an exciting emotional journey.

Storytelling / volumetric movie production
For the event, the classic steps of making an animated short were followed using conventional software tools for the effect.** Photoshop, Sketch-up, and Illustrator** for the realization of storyboards. Cinema 4D, Blender, and Houdini for the 3D visualization, Unreal for the simulation, and finally Prome3 for the improvement and rendering of the material.
Media servers
To guarantee the impeccable projection of the volumetric clip, systems with redundancy in Ventuz and WATCHOUT were established. Frequency adaptation systems were used to ensure compatibility between media servers and Dragon protocols.